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Euphoria (U4IA) Launches In Bangalore

It seems Bangalore is determined to regain its name as the pub city of the country.

This evening will see the launch of yet another microbrewery. Euphoria or U4IA for short, is opening its doors to the city on New BEL Road. The venue is four storeys high and includes a microbrewery, a nightclub, a fine dining restaurant and a rooftop lounge.

“Unlike other liquors, it's best to drink beer fresh. The fresher the beer, the better it tastes and the brew master at Euphoria has four fantastic beers to offer, each with a very distinctive taste,” says Prasad Bidapa who is hosting a beer inspired fashion show at the launch.