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gocoop presents ‘shop for change’
January 4 @ 11:00 am - January 14 @ 7:00 pm
gocoop presents ‘shop for change’
gocoop, India’s first online social marketplace is hosting ‘shop for change’– to showcase a curated collection of handwoven products from 4th to 14th January 2018 at gocoop, 5th cross, 18th main, 6th block, Koramangala from 11am to 7pm. From sarees to stoles, menswear to home furnishings, the ten day event will have an exquisite range of handloom products from across the country.
Along with the showcase of handlooms, gocoop will host a workshop on ilkal weaves with a master weaver from Ilkal. As a part of the ten day event, there will be a talk on ‘know your handloom’ for those who are keen to understand the nuances of handloom and build a community with fellow handloom enthusiasts.
The collection at ‘shop for change’ will include a variety of Maheshwari, Chanderi, Jamdani, Mangalgiri, Pochampally Ikat, Sambalpuri ikat and Tussar silk sarees and stoles. Along with traditional weaves, ‘shop for change’ also offers designer ilkal weaves in contemporary styles. In the menswear category, one can choose from an array of shirts, kurtas and trousers. A collection of fabrics and home furnishings from bed linens, cushion covers to hand woven durries will be part of the showcase. The sale will also have a range of weaves from gocoop’s fashion brand ‘the good loom’. the good loom is a fashion brand for those who love the purity of natural handwoven fabrics and the distinct weaves of India. ‘the good loom’ collection at ‘shop for change’ will include a variety of sarees, stoles, button down jackets and much more.
‘shop for change’ is about crafting real change for artisans, building livelihoods and preserving traditions by creating a sustainable business model for handcrafted goods. This exhibit is one such initiative in the direction apart from the www.gocoop.com online marketplace, B2B platform & go swadeshi exhibitions by gocoop, we call this ‘crafting change’.
The world is witnessing up to the idea of fashion with a heart. The markets are moving away from mass produced goods and are in favour of products that are ethically crafted, sustainable and unique. International fashion houses are now focussing on initiatives around ethical and sustainable sourcing of products. However the demand for these products are often driven by fashion trends, consumer purchasing patterns, and economic conditions in the end markets. Most of the weavers in India are unaware about latest designs, current styles and trends in the market. This lack of awareness results in lesser appeal for their products. gocoop’s initiative in working with artisans on curating exquisite handwoven master pieces is one step towards solving this problem for artisans. gocoop’s design and merchandising experts ensure that the products are contemporary yet showcase the traditional weaving techniques mastered by artisans.
Through ‘crafting change’, gocoop encourages its customers to shop for change and join them in their mission of crafting change for artisans. Customers can also shop the curated collection online on gocoop marketplace www.gocoop.com/crafting-change and be a part of the movement by sharing photographs with artisanal products from gocoop with a hashtag #craftingchange with @gocoop tag on Facebook and letsgocoop on instagram.