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Pop Up by Priyanjoli
December 1 @ 10:30 am - December 2 @ 7:30 pm
Priyanjoli as a brand believes strongly in the beauty of handmade. Inspired by the rich textile heritage of India, we collaborate with clusters of weavers and artisans to create exclusive designs and texture. Our designs reflect the changing sensibility of today’s fashion particularly amongst the women who embrace comfort above all else. With the growing consciousness surrounding an organic and sustainable lifestyle, we continue to work only with hand-woven materials and craft each garment by hand. We are focusing on revived handloom textiles and sarees.
Priyanjoli Basu, Founder & Lead Designer
Priyanjoli Basu was born in Kolkata into a family of empowered women who were passionate about their heritage textiles, especially their saris. She worked as a stylist in Bombay with photographers and celebrities to understand and learn more about the fashion industry in India. At an early age, she developed a deep interest in the role of textile in fashion and clothing, which led her to work with the weaver in India to revive forgotten weaves. In 2009, she attended the London College of Fashion to hone her interest and returned to establish the brand Priyanjoli in 2012.