Aug 30 2026 to Aug 30 2026 11 a.m.

Price: Individual Entry fee: 1299/- Book/Buy

Where

BLR Design Centre

6th Floor, 46/1, Church St, Haridevpur, Shanthala Nagar, Ashok Nagar Bengaluru, Karnataka 560001

Event Description

In a market driven by AI-powered search, social proof, and shifting consumer values, standard cost-benefit messaging no longer drives conversions. This hands-on, activity-based workshop unpacks the psychological and sociological drivers behind modern buying behaviour to help creators and founders build high-value, resonant products. Participants will explore four key shifts in consumer choice: ● Resourceful Buying: How preferences beyond price influence purchasing decisions. ● Tech-Informed Mindsets: Navigating comparative search, reviews, and brand image in the age of AI. ● Value Attribution: Capitalising on growing consumer demand for sustainability and health benefits. ● Experiential Value: Designing product and service touchpoints that offer experience over pure utility. Featuring interactive exercises, reflective discussions, and a real-time product evaluation, attendees will dissect their own product offerings and leave with actionable messaging frameworks to better position their brands. Session Facilitator: Divya Sundaram Divya Sundaram is a specialist in consumer behaviour, messaging strategy, and brand narrative. With a deep focus on the intersection of human psychology and modern market dynamics, Divya helps founders and creators navigate shifting buyer expectations, from sustainability claims to experiential branding. Her session methodology emphasises reflective exercises, interactive group sprints, and practical evaluations to help businesses turn behavioural insights into actionable strategy. Hosted by: First Brick Collective First Brick Collective is a Bangalore-based strategic brand and storytelling initiative founded to help emerging entrepreneurs, creators, and business leaders build strong, lasting brand foundations. Bridging marketing, human behaviour, and creative execution, the collective focuses on helping founders clarify their core positioning, define their narrative, and translate complex business ideas into resonant messaging. Through intimate, activity-based workshops, interactive sprints, and diagnostic advisory, First Brick Collective equips entrepreneurs with practical tools to navigate shifting consumer behaviour, build digital authority, and align their product value with modern market expectations.