This strategic partnership aims to amplify the podcast's reach and make a deeper connection with audiences worldwide.Jan 26, 2024, 19 26 | Updated: Jan 26, 2024, 20 20
In a groundbreaking collaboration set to revolutionise the literary airwaves, "The Literary City" podcast has joined forces with IndigoMusic.com, marking a significant milestone in the world of digital broadcasting. This strategic partnership aims to amplify the podcast's reach and make a deeper connection with audiences worldwide.
Celebrating its two-year anniversary of literary excellence, "The Literary City" has garnered widespread acclaim for its engaging discussions with authors and exploration of diverse literary themes. With a global audience tuning in from every corner of the globe, the podcast has become a beacon of enlightenment for book enthusiasts and cultural aficionados alike.
Now, venturing into uncharted territory, "The Literary City" is poised to extend its influence beyond the digital realm and onto the airwaves of IndigoMusic.com's radio broadcasts. This exciting collaboration promises to bring the podcast's captivating content to a broader audience, enriching listeners' experiences with insightful conversations and literary anecdotes.
Launching this partnership with a burst of literary fervour is acclaimed author Shrabani Basu, whose celebrated work "Victoria & Abdul" has captivated readers worldwide. Basu's presence marks the beginning of a new era for "The Literary City" as it embraces the power of radio to engage, enlighten, and entertain.
Sanjay Prabhu, Director of IndigoMusic.com, expressed enthusiasm about the collaboration, stating, "We at IndigoMusic.com are extremely excited to partner with Ramjee Chandran and explore the talk radio format. Talk radio is very popular in the American European and south East Asian markets. We are hopeful that this is well received by our listeners and advertisers so that we could bring more such innovations."
Ramjee Chandran, host of "The Literary City," echoed Prabhu's sentiments, emphasising the importance of reaching new audiences through the collaboration.
He said, “This is wonderful. It is extremely gratifying to be given the opportunity to reach Indigo listeners… who are well travelled, well educated and aware—a great fit for a literary podcast.”
As "The Literary City" embarks on this thrilling new chapter, Indigo’s many listeners can anticipate a delightful journey into the world of literature, where stories come alive and imaginations soar.
The Literary City will air on IndigoMusic.com on Saturday afternoons at noon. Tune in at 91.9FM in Bangalore and Goa.