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Apparel With Attitude

Bangalore-based street wear brand Breakbounce has big expansion plans for the future.

At the crack of dawn on May 23, the winners of a contest held by Breakbounce were shot into the stratosphere in a hot air balloon. The event was a part of the brand’s campaign for its Spring Summer Collection 2013. Going by the brand’s tagline ‘Get up. Get out. Get on the move,’ the winners got the chance to cross one adventure sport off bucket their list.

A venture by Bangalore-based Goldenseam Textiles, Breakbounce sells energy and attitude, along with its apparel. Inspired by Dutch craftsmanship and European street fashion nuances, their streetwear collection features bold colours and styles at affordable prices.

Ever since it’s launch in November 2012 as an online brand, Breakbounce’s clothes are gaining popularity amongst the fashionistas of the city. The team made a partnership with Myntra.com at the time of its launch. “We were pleasantly surprised by the kind of welcome that we received from the consumers,” says Nitisha Kapur, Director-Marketing at Breakbounce. The very western style of clothing that the brand represents has been quite hit with the masses, she says.

Sanjeev Mukhija, Managing Director, Breakbounce said, “Today’s style conscious generation is well exposed to international fashion trends and looks at brands to provide more current designs and styles. Our collection does exactly that. We are already seeing an overwhelming response to our designs and styles. Clearly the Indian consumer is ready to experiment in their personal style.”

One of the first few brands to use the online medium as their launch pad, Breakbounce is now planning to make its way into large multi-brand retail outlets across the country. “Talks are in progress and soon, we will be seen on ground,” said Kapur.

The Bangalore-based team feels that the city has been a great test market for Breakbounce. “Bangalore has an eclectic mix of people from all parts of the country. It has helped us gauge the public response to our products,” she said.

“We don’t want the brand to be just about clothes on the shelf. We often emphasise on our philosophy that tells people to stop making excuses and start following their heart,” Kapur adds.