There’s no such thing as too much luxury on Vittal Mallya Road. Fervour, a high-end fashion store is the latest addition to this esteemed location. The store is around 150-200 square metres in area and the displays are in a “store in store” format.

A luxury retail concept store, Fervour houses three iconic brands of Italy – DSquared2, a designer brand known to host dramatic fashion shows featuring international celebrities like Christina Aguilera and Rihanna; Iceberg, which has been worn by celebrities like Paris Hilton and Mischa Barton and Frankie Morello, whose clothes have been sported by Australian singer, Kylie Minogue. All three have been brought to India for the first time.

Fervour will be one of the first to introduce the concept of in store personal shopping and fashion consulting for the first five weeks since their launch. Mary Van Der Hoff, an experience personal shopper, fashion advisor and a leading practitioner in the European fashion world will be the store’s consultant. Assisting her will be a specially trained team of fashion consultants from NIFT.

Mary Van Der Hoff will be available for consultation by appointment at the store.